Cases

Using the power of the pen to demonstrate how an international consultancy delivers results

Bringing web copy to life for a consulting firm

Giving a unified voice to an urban university�s employee policies and procedures

Using the power of the pen to demonstrate how
an international consultancy delivers results

A consulting firm with operations on multiple continents was nearing completion on a major project at an oil terminal and wanted to share the results with potential clients without having to dedicate an internal resource to the chore of writing the case study. Building on a history of collaborations, the company called on Steve Gozdecki to drive the project.

Steve began the engagement by collecting and analyzing the client's documentation on the project and researching oil terminal operations to develop an interview guide in order to gain additional detail on the project. He then conducted interviews with the consulting team and developed an initial outline before writing a 2000-word draft in British English. A follow-up conference call with the client filled in the gaps and identified several areas for improvement that Steve addressed in a second draft, which was reviewed and approved with a minimum of changes by the company that operates the oil terminal.

Now, the client has an attractive marketing piece that demonstrates its ability to instill change for its own clients. And it didn't have to take any consultants away from billable projects to get the job done.

Want to know more about how Steve can help market your company while you concentrate on the business? Contact Steve for more information.

To view the completed case study in .pdf format, please click here.